Glamour, a handbag-sized A5 glossy, increased its circulation by 19.2% on last period to 520,193, trampling all over Cosmo's ABC of 470,180, which is up just 1.5% on the last period. Year on year, Glamour is up 15.2%, while Cosmo grew 4%.
The big surprise of the market was Cosmo's sister title Company, with a period-on-period increase of 19.5% to 312,157, with year-on-year growth of 39.9%, after the National Magazine Company slashed its cover price to £1.50 from £2.60. Company had been hardest hit by the launch of Glamour in the last set of ABCs.
IPC's Marie Claire remained largely unaffected by this market, increasing its readership by 3.1% to 393,748 period on period, and a year-on-year increase of 6.4%.
Among the fashion-led titles Emap's Red is up 7% period on period to 186,023, and up 7% year on year.
Elle, owned by Emap and Hachette Filipacchi, is up just 0.7% to 212,286, a year-on-year decline of 5.4%. Conde Nast's Vogue was up 2% period on period to 199,152, down 1.1% year on year.
IPC Media's monthly fashion magazine In Style, provided some surprising news, after it recorded 1.1% increase period on period to 152,800 in its second ABC.
IPC has installed a new editor at the title and invested in a £1m advertising campaign through Walsh Trott Chick Smith to try and help the title repeat some of the success it has had in the US, where it ranks among the top women's magazines.
Elsewhere in the sector NatMags's Good Housekeeping is down 3% period on period to 393,080, while Prima is down 2.6% period on period to 370,037.
Overall the sector was down 11.6% to 7,988,683, with a year-on-year increase of 2%.
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