Glamour stormed into the women's sector when it launched at a cost of £5m a year ago. It recorded a debut ABC of 451,486, which put it in second place behind circulation heavyweight Cosmopolitan, published by NatMags.
However, Glamour's success was detrimental to Cosmo's sister publication Company, which saw its circulation fall 3.2% as a result of Glamour's entry into the market.
Company responded by dropping its price to £1.50 from £2.60, which helped the magazine push up sales by a tiny 0.2% year-on-year, although it was up 17% to 261,117 on the last period.
Conde Nast's decision to increase Glamour's price will test the loyalty of the magazine's readers, confirming whether or not they will still buy the magazine once it is no longer the least expensive title in a very crowded market.
If you have an opinion on this or any other issue raised on Brand
Republic, join the debate in the Read more
_1.jpg)
.jpg)
