Tribal DDB Hamburg created a consumer website for Volkswagen Golf featuring one of Germany's most famous comedians, playing a character called Horst Schlammer.
'Schlammer's Quest', which was to get a driver's licence and then a new car to attract a wife, was recounted through daily instalments of a video blog on a special website. The video was distributed around the internet and the site offered a number of ways to interact with the story.
The full list of winners was yet to be published on the website at the time of publication.
By country, Australian agencies took home the most awards with 21 to Germany's 20. with 24 awards.
claims to be the most awarded agency network with 19 awards in total, including two firsts, five seconds and 12 in third place.
Duncan Gray, the executive creative director of , was presented with the Caples Andi Emerson Awards for lifetime achievement and service to the direct marketing creative community.