GCap takes Capital on digital drive

LONDON - GCap Media's Capital 95.8 has today launched a new homepage in a bid to redevelop its online presence.

Capital 95.8: refreshed website to boost user experience
Capital 95.8: refreshed website to boost user experience

The refreshed site, boosting users' experience of written, audio and video content, marks phase one of a longer-term digital strategy.

Future changes will further increase levels of user interaction, and connect Londoners with a London guide, offers and exclusive content.

"The new homepage is just the first phase in our plans to overhaul Capital's online offering, but we're pleased with how it presents a cleaner, fresher look as well as allowing us to surface much more of the great content previously hidden within the site," said Capital's head of interactive, Jude Brooks.

New features include a ‘promotional megapod', pushing the day's main stories, a listeners' texts display, video clips and 24-hour traffic and travel reports.

The site was designed by GCap Media's in-house design team and built and hosted by Mediaspan.

 

 

 

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