Future rolls out digital photographer community PhotoRadar

LONDON - Specialist publisher Future is expanding its online 'Radar' brand with the launch of PhotoRadar -- a community for digital photographers.

PhotoRadar, which is due to go live late next month, will offer inspiration, instruction, news, reviews and video content to digital photographers and fans of photography.

Video content will include video tutorials, as well as user generated content that photographers can upload for peer review.

The site is also set to feature a community section where users can interact.

PhotoRadar will have its own editorial team, led by Rachael D'Cruze.

Future already owns two print titles aimed at photographers -- Digital Camera and PhotoPlus. PhotoRadar will aggregate existing editorial and video content from these titles.

Matt Pierce, group publisher of Future's digital creative portfolio, said: "We were amazed to discover that there weren't any photography websites managing to serve the needs of all photography enthusiasts.

"We've therefore built PhotoRadar with clear aims -- to be the definitive online destination for exciting and fresh photography technique, inspirational imagery, reviews, daily news and photo uploads."

PhotoRadar joins Future's stable of international online networks -- BikeRadar, GamesRadar, MusicRadar and TechRadar. 

Robert Price, chief executive of Future UK, said: "The launch of PhotoRadar is another key milestone in Future's digital strategy. 

"Our other Radar sites have been hugely successful, building reach and engagement with our enthusiast audiences.

"With our strong print, digital and events pedigree in photography, PhotoRadar is a natural extension for us.

"We have bold plans to make PhotoRadar the world's biggest and best site for digital photographers."

The beta version of Future's PhotoRadar goes live late next month, with the full site scheduled to launch in August.

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