BroadbandNow! will offer coverage of the latest film releases to sport, online gaming, upcoming events, new websites and services to a target audience of web-literate consumers aged 25-55. It will also work as a guide to getting the most out of broadband.
Available in PDF format, Future is promising that BroadbandNow! will be truly interactive, with video and movie trailers to download, and new games to try out as users explore the benefits of broadband.
Highlights of the launch issue include an in-depth feature on the latest Harry Potter movie, 'The Prisoner of Azkaban', complete with the trailer, and everything you need to know about Euro 2004, including a tour of the official site and a playable goal-scoring game.
BroadbandNow! will publish six issues between now and the end of 2004, priced at 99p. The first issue is available today and can be downloaded from .
The launch issue will be distributed free throughout June on the discs of Future Publishing's digital portfolio, reaching an audience of more than 300,000.
Vicki Atkinson, editor of BroadbandNow!, said: "With substantial government backing and BT's aim to roll out broadband to over 99.5% of UK households by 2005, this is an ideal time to be targeting this new breed of tech-savvy mainstream consumers."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)