The premium cask ale brand, which is also supporting England cricket and football, will run a high-profile marketing campaign ahead of tomorrow's clash between England and Italy.
The print ad, created by DCH, will run across national newspapers and borrow lines from Shakespeare's Henry V.
Pride is already supporting England's faltering cricket team in the West Indies through perimeter advertising until April.
Finally, the brewer will back Fabio Capello's England next Wednesday through the same channel as England take on European champions Spain in Seville.
.jpg)
.jpg)