The campaign, created by DCH, will promote Fuller's London Pride brand through a series of press ads, in-pub posters and promotional merchandise. The press ads spans national press, including the Sunday Times and London based Evening Standard and The London Paper.
On the day, spectators will be able to cheer on their friends and family as they brave the 26.2 mile course from designated ‘cheering areas' in Fuller's pubs along the route.
Fuller's has also created London Pride ‘Marathon Kits' which runners can claim from their local Fuller's pub. The kits include a drinks voucher, best consumed after the race, and a fleece.
.jpg)
.jpeg)
