Designed by digital production company Push Media, the contains six different ambient environments: Pub, Park, Cafe, Home, Roof Terrace and Studio. Each month, the site will feature news and reviews on the latest films, DVDs and albums.
There will also be articles on fashion and travel, as well as the latest season's collections and a Full Circle store locator.
Users are encouraged to register with the site and answer a list of profiling questions so they are only offered relevant content. This content appears on interactive objects such as postcards, prints, papers, DVDs and CDs. Users can leaf through a virtual magazine to see the most recent additions to the Full Circle collection and listen to MP3s on a virtual iPod.
Because content is generated dynamically to the users' preferences, no two Full Circle environments will be the same. Users control the site via a personal organiser that contains all their profiling details and any content they have chosen to archive. All the articles on the site can be emailed to friends, printed or saved to the desktop.
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