North American promoters and incentive buyers now account for half the orders placed on Harrods' Corporate website, according to breakdowns from the retailer.
According to Salla Allas, general manager of Harrods International, the Harrods 'virtual store' currently receives around 297,934 hits a week, about 66 per cent of which originate from US customers; 2.5 per cent of the hits are converted to purchase.
The retailer has seen a 200 per cent increase in business from the US market since the launch of the online service in March this year and is currently developing a North American distribution centre to help speed up delivery times.
The Harrods logo is a prime driver of sales, with 60 per cent of branded gift purchases snapped up by US buyers; gift vouchers account for 34 per cent and hampers/gift boxes take up 25 per cent of sales.
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