Frukt has been hired by Universal Music Group International to manage the retail and online marketing for the material, which can be bought online ahead of the release of the album, 'Death Magnetic', in September.
Metallica in tandem with Universal Music Group International and Warner Brothers, have developed a digital platform from which fans in countries as far apart as Portugal and New Zealand can buy the material, as well as pre-order the album and enter exclusive competitions.
FRUKT has been brought in to facilitate the international launch of the platform, which has been branded "Mission: Metallica", and will be responsible for identifying and managing the recruitment of local retail partners.
Jeremy Paterson, director of content and production at Frukt, said: "At a time when the music industry is searching for new ways to generate revenue from music, Metallica's innovative new platform is an exciting example of a band developing a compelling offering for fans while enhancing the commercial proposition of its content."
FRUKT has also developed a global customer service solution and will host and administer unique meet and greet competitions to tie-in with Metallica tour dates throughout July and August.
Rob Fleming, international marketing manager at Universal Music International said: "'Mission: Metallica' offers Metallica fans around the world a unique opportunity to buy access to exclusive Metallica content prior to the release of the band's ninth album.
"Frukt has a wealth of experience activating global marketing campaigns and was an obvious partner to manage the roll-out of this exciting new platform."
In 2000, Metallica was among several artists who filed a lawsuit against Napster for sharing the band's copyright-protected material for free without the band members' consent.
Metallica hired online consulting firm NetPD to monitor the Napster service for a weekend and compile a list of 335,435 Napster users who were all believed to be sharing Metallica's music
The 60,000 page document was delivered to Napster's office as Metallica requested the users be banned from the service.
A settlement was reached, and Napster became a pay-to-use service.
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