Advertisers can target Friendster users with a set of demographic filters, such as country, age, gender and marital status - with full control of the messaging and creative in their ads, which can be optimized over time allowing advertisers to test campaigns on limited budgets.
Friendster DIY Ads support both graphical and text ads, and all ads are in the standard 300x250 web ad size. Advertisers can link their ads directly to a website, blog, Friendster profile or anywhere online.
Ads are purchased in a pay-for-impression or CPM model which gives advertisers the ability to determine how much it will cost per 1000 impressions their ad will be shown. The ads will be served by San Francisco based ad network Zedo.
Richard Kimber, CEO of Friendster, said: "Small businesses can now buy ads to promote their products in a very smart and cost effective way locally to thousands or millions of Friendster users.
"'Do It Yourself' Ads are integrated seamlessly into the Friendster user experience and community which allow advertisers to reach their target audiences in a much more natural and non-obtrusive way. We look forward to welcoming all the new advertisers aboard."
Friendster, which fell out of favour with UK and US internet users long ago, is still immensely popular across the Philippines, Indonesia, Malaysia and Singapore.