United Kingdom

Freeview 'balloon' by Leo Burnett

November 18, 2011

Freeview 'balloon' by Leo Burnett
Freeview 'balloon' by Leo Burnett

Freeview has launched an 拢18 million marketing campaign, the first work for the brand by Leo Burnett since winning the busienss earlier this year.


The new strategy marks a shift in Freeview’s communications away from product promotion to focus on building the brand.

Credits

Marketing communications director, Freeview
Guy North
Copywriter
Rob Tenconi
Mark Franklin
Art director
Rob Tenconi
Mark Franklin
Creative director
Richard Robinson
Graham Lakeland
Executive creative director
Justin Tindall
Planner (creative agency)
Charlie Kirkbride
Josh Bullmore
Giles Hedger
Media agency
MEC
Planner (media agency)
Simon Dockerty
Production company
BlinkInk
Director
Simon Willows
Editor
Mark Aarons
Post-production
MPC
Exposure
TV

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