��������pk10

Freeview is aiming for greater emotional resonance in a campaign that features references to no fewer than 27 TV shows.

The ad by Anomaly is soundtracked by the song of the same name written by Ricky Gervais in a full band version recorded for David Brent: Life on the Road. It first featured in The Office. The 60-second film depicts a vintage car driving through a Route 66-esque landscape, passing by all manner of people and things that refer to programmes from the BBC, ITV, Channel 4 and other broadcasters.