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Freeview has launched a TV campaign stating that entertainment is even better when it’s free. The spot, created by Leo Burnett, features two CGI tadpoles that meet in a pond and begin chasing each other. They then gather others and start a synchronised swim-dance, set to The Kinks’ You Really Got Me. A voiceover explains how 95 per cent of "the nation’s top TV" is available without a monthly charge through Freeview. The work was created by Ed Morris and Andy Drugan, and directed by Ne-o through Stink.