The dysfunctional Griffin family portrays various 'Star Wars' characters, including Peter as Han Solo and Stewie as Darth Vader, to retell the George Lucas classic 'Star Wars: A New Hope'.
The campaign, brokered by Carina Elliott at DBMgrid and Russ Watts at Vizeum, runs exclusively on and includes a viral and a media player promotion page to raise awareness of the 'Family Guy' release.
The 'Blue Harvest' was an hour-long special -- the first time it had been done in the history of the long-running animation show. The name 'Blue Harvest' is a geeky reference to the secret working title of Lucas's 'Return of the Jedi'.
Laura Elloway, senior brand manager at Twentieth Century Fox, said: "The viral community and the 'Family Guy' audience go hand in hand. A perfectly targeted audience, a wealth of the very best 'Star Wars'-related viral videos the web has to offer, and the ability to create entertaining and engaging collections, makes Bore Me the ideal destination to run the campaign.
"Their audience pass on interesting material to their friends and this translates into peer to peer recommendation, creating invaluable word of mouth and, ultimately, increased sales."
The campaign for America's second-favourite dysfunctional animated family follows the creation of an application on Facebook in October.
The application for the show, which airs on FX in the UK, is called 'Peter Griffin's Sex Club' and was described as "rude, crude, and just plain wrong".
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