Predicting the future is a tricky skill to master but one that all marketers would dearly love to possess. Failing that, how about some insight from practitioners who really know their sectors and can point to future trends?
That's what Marketing attempted to deliver with the Forward Thinking series of essays. Our annual collection of thoughts aims to provide marketers with useful information on trends to help them succeed in the year ahead.
From customer engagement to radio, the following series of essays provides a forward-looking guide to key sectors in the marketing industry.
READ THE ESSAYS