Five routes to social media success
Andrew McCormick on how to get the best from five social networks.
Sir Stuart Rose: I'm going mobile
Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he is banking on mobile.
Briefing: Retail - Online retailers eye overseas growth
At a time of recession and with a high-street in decline, digital retailers are seeking to grow their customer base by launching overseas.
Innovator: 'It's not just about sex'
Jessica Powell, chief marketing officer at burgeoning social network Badoo, is not shy about the site's risque reputation, but is determined to take the brand into the mainstream.
Digital Agency of the Year: Work Club
This winning agency has taken a lead role for several of its clients this year, defining the strategies for some and matching cutting-edge work with a sound business approach.
Neuromarketing: separating fact from fiction
Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two experts argue the merits of the technique
ISBA and IPA initiative aims to clarify pitching
Brands are being encouraged to sign up to an industry initiative aimed at ending "pitch hell" for marketers and agencies
Brand Health Check: Yahoo
When David Filo and Jerry Yang set up a site in 1994 entitled David and Jerry's Guide to the World Wide Web, they could not have foreseen that their company, subsequently renamed Yahoo, would become a billion-dollar business before the turn of the century.
Nationwide's Andy McQueen on life after Little Britain
Andy McQueen, marketing director, Nationwide, is leading a policy of focusing on the brand's reputation. Interview by Andrew McCormick.
Brands failed by siloed approach to marketing
A new ISBA report highlights structural problems in an alarming number of UK marketing departments, with 'siloed thinking' the main problem, writes Andrew McCormick.
BrandMAX: Day one tea-break guide
If you're not attending today's BrandMax event, catch up on highlights which so far have included BMW, Tourism Queensland and VCCP.
Primark to unveil first transactional website
Primark, the budget fashion retailer, is to sell goods online for the first time.
BlackBerry's reputation takes a hit from rioters
BlackBerry's brand image has taken a hit, following reports that rioters in the UK used the mobile brand's messenger system to co-ordinate activity.
Coca-Cola named most-recognised global Olympics partner
Coca-Cola is the most-recognised of the 2012 Olympic Games' 11 worldwide partners, according to research by One-Poll for Marketing.
Daily Mail-owner backs Wowcher site with marketing push
DMGT, owner of the Daily Mail, is entering the crowded online deals market by backing its fledgling discount site, Wowcher, with a major marketing push.
Harrods and Selfridges promote Christmas stores earlier than ever
Department stores Harrods and Selfridges have today started promoting the opening of their Christmas stores, with 150 shopping days left until the big day.
Three UK marketing head Marc Allera to leave
Marc Allera, Three UK's sales and marketing director, is to step down after 10 years at the mobile operator.
Profile: Anna Crona, marketing director for IKEA UK and Ireland
Anna Crona, marketing director for IKEA UK and Ireland, is working to inspire shoppers to spend more on their homes.
Holy Moly: how a £4 website became an internet phenomenon
Holy Moly's straight-talking founder, Jamie East, has sold half of the celebrity gossip website to Big Brother producer Endemol. Now he wants to use the partnership to conquer TV. Andrew McCormick reports.
The essential Zeitgeist: 8 highlights from Google's flagship event
The two-day gig that is the Zeitgeist conference, held last week in Hertfordshire, tends to set the agenda in digital marketing for the next 12 months - or even 30 years, given that one of the questions put to Google executive chairman Eric Schmidt was 'What will the world look like in 2040?'