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ADDRESS MANAGEMENT

Capscan - Stand 308

We all know the format for UK addresses but every country is different. This can make international direct marketing something of a nightmare unless you have the right address management software on hand to help you get it right. Capscan has just such a product in the shape of Matchcode, which will be demonstrated on stand 308 throughout this year's IDMF. For those of us who want to target addresses as far afield as Australia, Capscan will also be publicising the Matchcode International for Australia, which has recently been updated to meet new Australia Post requirements.

AGENCIES

Caspian Partnership - Stand 856

The key to a successful campaign is getting all the components not only right, but also working together smoothly. One way to ensure this happens is to use an agency with expertise in all areas, such as Caspian Partnership. The company knows a wide range of sectors, including B2C and B2B, like the back of its hand. On top of this, Caspian Partnership provides a one-stop shop solution that covers data acquisition and management, copy writing, design and creative services, right through to actually getting the message delivered. Visitors to Caspian Partnership's stand will also have the opportunity to discuss the newly released information on Cardata and a new B2B suppression file.

Colourways - Stand 739

Colourways has been creating total marketing solutions for almost two decades, working with brands including Walkers Snacks, Bang & Olufsen and Clinton Cards - so it ought to know what it's talking about. If you're after a campaign that will make people sit up and take notice, it will be worth visiting this stand. Colourways will be showing off a variety of its products and services at this year's IDMF, including direct marketing campaign concepts, creative, B2B and B2C data, sales promotion, print and project management, and fulfilment.

ASSOCIATIONS & EDUCATION

Advertising Standards Authority (ASA) - Stand 129

New electronic communication laws, new stress for direct marketers? Luckily it doesn't have to be this way. If you're worried out over how to conduct email and SMS campaigns and stay on the right side of the law, this is the stand to head to. Staff from both the ASA and the Committee of Advertising Practice (CAP) will be ready alleviate your worries and explain how to make all your campaigns, whether electronic or paper-based, comply with the law.

EMAIL MARKETING

CDS - Stand 595

Email can be a fantastically fast and effective way of reaching customers, but distributing messages and managing campaigns can be something of a headache. CDS's launch of Dyna-Mail Ecaster promises to ease the pain. It handles the entire email process from sourcing and extracting email data to online post-campaign reporting and unsubscribe and bounce-back tracking. It also enables clients to validate email address formats, customer subject lines, incorporate images, attachments and hyperlinks, and automatically update their database as the project is running. And as an extra bonus, given the new email legislation, Dyna-Mail Ecaster also compiles a separate database of unsubscribes so users can keep to the letter of the new electronic communications directive.

Interactive Prospect Targeting (IPT) - Stand 555

Email marketing solutions provider IPT will be demonstrating its leading email data gathering site, MyOffers, which collects consumer data from more than 300,000 individuals every month across a range of incentivised questionnaires. Responders opt-in to receive email communications from sponsors so that clients and prospects benefit alike. IPT is also demonstrating OK-mail, which boasts the UK's largest and most selectable database of opt-in email addresses, and EmailBureau, the managed email delivery and analysis service.

DATA & DATABASE SOLUTIONS

Axces Data - Stand 724

Marketing solely to UK consumers is so old hat, so why not try direct marketing to sunnier climes? Axces Data is well placed to help you here with its range of both UK and European lists. It covers Spain, Portugal, Germany, Austria and Scandinavia - and that's just for starters. As well as lists and data covering a whole host of exotic European countries, Axces Data can advise hungry marketers on anything from list planning and buying for B2C and B2B campaigns, to buying lists for telephone marketing, email and even SMS campaigns both in the UK and internationally.

AFD Software - Stand 1008

AFD Software has big plans to cause a sensation at this year's IDMF. In fact, it is launching one - its new geodemographic system. This particular Censation is based on the latest 2001 Census data and AFD kindly delivers it free to thousands of organisations as part of its Postcode rapid addressing and batch-cleansing solutions. "It's for marketers looking for new insights into customers and prospects to help focus resources on those most likely to build business, or to help locate the best site for a new store or service," says sales director Mike Solomon. What more could a marketer ask for?

AP Information Services - Stand 800

What do we want? Data! When do we want it? Now! Just as well AP Information Services is showing its online mailing list service, www.datanow.co.uk, at the show then. With a database of more than 120,000 named business contacts, this year the site has been fitted with a streamline Quick Search facility to make finding the data you want even easier. There will be live demonstrations of the site throughout the show, so if you want to find out how to select and purchase your ideal mailing list online, head over to this stand. And if this isn't enough, AP will also be showcasing its latest edition of The Marketing Manager's Yearbook, which holds information on more than 47,000 marketing decision-makers, plus 4,000 essential suppliers and advisers to the marketing sector.

Acxiom UK - Stand 1056

Acxiom is growing bigger and bigger, and it's going to show you how this is happening on its IDMF stand. Its recent acquisition of Claritas Europe has a lot to do with it, and at the show Acxiom will demonstrate how it is now able to deliver hugely comprehensive customer data integration and consumer information systems to the pan-European market, thanks to a little help from Claritas' data assets and market presence.

Callcredit - Stand 504

Fraud is a major problem for many organisations and credit-referencing specialist Callcredit has come up with a way to help conquer it. Its solution, GeoFraud, will make its debut at this year's show. This is a postcode-level fraud index that has already proved effective in predicting fraud for a number of its clients. Callcredit will also be showing its new bureau data processing solution that gives marketers access to its credit screening and scoring services. You can find all of this and more on the Skipton Information Group stand, where Callcredit is exhibiting along with sister companies EuroDirect and GMAP.

Data Locator Interactive - Stand 514

Sometimes someone else's data just isn't good enough and to ensure you get exactly what you want, there's nothing like gathering your own. Bearing this very much in mind, Data Locator Interactive has launched Vouch4me.com to help. The site offers companies the opportunity to sponsor surveys with questions that are directly relevant to their business. Data Locator doesn't just deal with data though. Also on its stand will be live demonstrations of its live virtual predictive dialing service CallConnector, which offers pay-as-you-go predictive dialling supported by a regularly updated consumer and B2B database with more than 3.5 million prospective customers.

Circulation Data Services - Stand 595

When consumers have opted-in to receive marketing messages from you, there can be few better channels to reach them through than email. Not only are the consumers keen, but the channel is fast, cost effective, and allows for highly trackable and measurable campaigns. With this in mind, Circulation Data Services has recently launched Ecaster, an email broadcast system that can send up to 1.2 million emails an hour. Head for this stand to find out more about Ecaster as well as all the other services Circulation Data Services offers, including fulfilment and circulation management, database services and web-based applications.

DPS Direct Mail - Stand 734

A whopping 99, 968, 912 items were mailed out by DPS Direct Mail last year. But this isn't all the company does - it's also a data processing specialist, processing six million records a day. And in the past year, not only has DPS Direct Mail been busy investing in new equipment, but it has also been further developing Cygnus, its data processing software. This enables it to design bespoke data processing projects for clients and has been created to bring together all the key data management tasks, including data enhancement, data cleaning and deduplication. Step over to stand 734 to get a better look at how DPS Direct Mail's services can benefit your organisation.

Ebiquita - Stand 1108

Ebiquita is going all out at this year's IDMF, launching not one, not two, but three new products. The first is a consumer verification service, incorporating online credit and identify verification/validation. This enables users to select or deselect names on their database according to their credit score. The second offers online delivery of leads and prospects together with lifestyle and psychographic data. The third showcases Ebiquita's profiling and analysis. Here, Ebiquita will be also be displaying its new lifestyle data service, EW3, a network of more than 1,000 subject-specific websites that consumers can register on to receive information from advertisers.

Equifax - Stand 804

Consumers can be hard to keep track of, but thankfully Equifax has come up with a product designed to help marketers do exactly this in the shape of Pre-Movers. This product enables direct marketers to target consumers before they move house and is being launched at this year's show. Equifax isn't stopping here, however. It is also launching Lifestyle Advance, a new source of more than four million lifestyle data records, and is also showing off its consumer database, Dimensions, which comes new and improved thanks to the recent worthy addition of the 2003 edited Electoral Roll.

EuroDirect & GMAP Consulting - Stand 504

EuroDirect never comes to the IDMF empty-handed and this year is no exception, with a number of new and improved products on show. Visitors to this stand will have the opportunity to take a look at the recently redeveloped and rebranded Microvision (formerly known as DemoGraf). This now provides modelling functionality to enable strategic planners to manage their markets, optimise network and territory configurations and perform 'what if ... ?" scenarios. It comprises four modules; Microvision Marketing Manager, for retaining and locating customers, Microvision Market Maker, for defining markets and understanding customer spend, Microvision Optimiser, for devising store location, site volume and territory definition, and Microvision Modeller, for analysing site performance and the reasons for any change. Also on show will be EuroDirect's new suite of six CAMEO classifications; UK, Financial, Investor, Income, Property and Unemployment.

Everyinvestor - Stand 550

People actually interested in hearing about how they can improve their personal finances are a rare breed indeed, but Everyinvestor, which publishes two online newsletters - The Investor Monthly and The Share Weekly - has 335,000 of them on its subscriber base. With all of these opting-in to receiving relevant communications from Everyinvestor and clients, visitors to this stand can find out exactly how they can reach this valuable pool of people. Everyinvestor offers a variety of marketing solutions ranging from list rental, advertising on its website, sponsorship and lead-to-purchase data collection.

Experian - Stand 604

Clean data really is the difference between a successful campaign and one that creates a stir for all the wrong reasons, which is why suppression is so important. Luckily, Experian's launch at this year's show is designed to help. Absolute Movers aims to improve data accuracy levels by using data from three sources to provide up-to-date coverage of the movers market. Goneaway records are validated against Experian's customer data integration solution Truvue before being added to the file. The file is updated monthly, including amendments if someone returns to an address, and goneaways are suppressed at an individual, rather than household level.

Identex - Stand 314

Data may not be the sexiest side of direct marketing, but that hasn't put some of this year's exhibitors off from trying to present it in its best, inimitable light. Identex is no exception - its theme for this year is refreshing the 'look and feel' of data by highlighting its more consultancy-focused approach to data-driven marketing. At this year's show, Identex is promising a 'listen and advise' policy, where visitors can discuss in detail their marketing problems with data experts, who will then recommend the best course of action based on their requirements. And a visit to the Identex stand wouldn't be the same without a new product on display. On show this year is analytic software tool Visual Miner.

The Preference Service - Stand 435

We like a company with attitude and The Preference Service is full of it this year with the launch of its attitudinal-based geo-marketing tool Streetlife. Created in conjunction with data and document management firm Cendris Holland, the product allows marketers to pick a postcode and discover not only the lifestyle and demographic characteristics of the people in that specific area, but also their attitudes, to enable them to target campaigns at the geographical locations that contain their most profitable prospects. To do this, Streetlife uses data gathered from The Preference Service's consumer surveys, which cover around three million households, combined with Census and Electoral Roll data.

Response Direct Publishing - Stand 450

New from Response Direct Publishing at this year's show is 'Newsflash' - the latest addition to its portfolio of consumer card decks. Newsflash will be mailed to 400,000 'fun-loving' tabloid readers, targeted at consumers whose profile matches readers of News of the World - most of whom are Sun readers during the week. Visitors to the stand will also be able to find out about 'Kiddies Collection', its latest response catalogue to be sent out to pregnant women and families with young children, as well as 'The Gallery', a response booklet targeted at proven affluent mail order buyers. Two other new booklets will be on display, both aimed at the travel market, while another booklet, 'Consumer Information Centre' is also being launched, aimed at ABC1 households.

Schlumbergersema Infodata AB - Stand 424

First-time IDMF exhibitor Schlumbergersema Infodata AB is launching EuroContactPool, a powerful online marketing tool that provides data on more than 10 million European businesses direct to users' desktops. EuroContactPool can also be used to buy official company profiles and credit rating reports.

Snap Survey Software, Mercator Computer Systems - Stand 731

Any direct mailer worth their salt will know that surveys can often lie at the heart of finding out what a consumer wants, as well as being a useful marketing tool in themselves. Snap Survey Software is exhibiting at this year's show to show marketers exactly how simple it is to perform such surveys, be they web or paper-based, with minimal cost and effort. Its tools enable users to design, publish and process surveys, while you can also learn about its consultancy and training seminars put in place to support customers.

INSERTS

ETS Insert Control - Stand 242

Expect the unexpected, that's our motto when it comes to the ETS Insert Control stand. Last year, the party animals bedazzled us with their safari theme, and the year before that the stand was full of stern-looking teachers cracking the whip over some rather saucy pupils. This year, ETS is revealing nothing in advance but promises show-goers glamour, glitz and greed in equal measure. On the rather more serious side, ETS will also be putting on demonstrations of the ETS Web information system, and discussing how to increase media insert campaign response rates through managed logistics.

LISTS

Avongate - Stand 618

With all the thousands of lists out there, finding the one you want can be like hunting for a needle in a haystack. Thankfully though, you're not alone. Avongate is a direct marketing consultancy that specialises in list management and broking services. Its particular area of specialisation is B2C lists for the health market. It also provides a range of opt-in email and SMS data so is in a prime position to help anyone who wants to run a multimedia campaign and is seeking data to use in it.

EDM Media - Stand 1120

Lists are EDM Media's business. If you have a direct marketing campaign to plan, it can advise you on the best lists to buy to achieve the maximum response and return on investment. And if you want to rent out your database to third parties, it can handle this for you too. As well as its broking and management services, EDM Media has another string to its bow - with offices in France, Germany and The Netherlands, it can also offer expert advice on global marketing.

Independent Direct Marketing - Stand 591

Independent Direct Marketing makes a welcome return to the 2004 show, with details on more than 100 list and package opportunities available from its managed programme portfolio. And while other exhibitors may have only one or two new product offerings, Independent Direct Marketing can stake a claim on having the most new products to talk about. This year it's adding print design, online design, production, bureaux services, mailing house services, database and subscription management to its client services. Not bad at all.

Hilite Direct Marketing Services - Stand 928

The recently launched Hilite Data Club is one of only a few of its kind to offer free information about mail order buyers on a name-by-name basis to all Hilite managed list owners. As with any good club, new members are always more than welcome, which is why representatives from the organisation will be at the show in force to answer any questions visitors may have about the benefits of joining. Since launching, more than 70 list owners have now joined the Data Club, which allows members to link their lists on a specially shared database.

HLB - Stand 910

List broking and management company HLB has everyone here on tenterhooks, promising to wow visitors by unveiling a stand, which it assures us is completely new and innovative. As ever, HLB staff will be on hand to answer queries on everything from its list broking services to its data planning and list management offerings. As one of the longest supporters of IDMF, expect friendly and informative advice and, we are promised, 'exciting new initiatives' on the stand. You have been warned.

ListLab - Stand 716

You haven't partied until you've ListLab partied! The first day of IDMF just wouldn't be the same without what is fast becoming the diary date of the show - ListLab's party night at a swanky London venue. However, it's not all style over substance. ListLab will also be announcing the addition of 21 new lists since it last exhibited at the show, taking its total number of files available to more than 50. These cover areas from finance and publishing to health, mail order and DRTV.

Thomson Directories - Stand 646

No direct marketing show would be complete without an appearance by Thomson Directories, one of the largest holders of business names. This year is no exception and as well as showcasing the full breadth of its B2B product range, Thomson Directories will also be highlighting its latest online databases and email services. This will include the company's new pay-for-performance search engine marketing service, while version 14 of its Business Search PRO will also be launched. In addition to this are details on Thomson Directories' email Marketing Solutions for Business product, which comprises a managed email marketing solution, and Webfinder.com, which drives targeted sales to a company's website by promoting them on search engines.

MAILING & FULFILMENT

Aspect Marketing Services - Stand 1015

Outsourcing a direct marketing campaign means putting a lot of the control into someone else's hands. But this doesn't mean you don't need to keep a close eye on how your campaign is progressing. Aspect Marketing Services is making this a whole lot easier for clients of its response and fulfilment services with the launch of ±±¾©Èü³µpk10Xec. This software package takes the mystery out of outsourced campaigns by giving clients the power to monitor them online. Aspect will also be sharing its stand with sister company MacDonald Mailing, which handles all the other important campaign components, including laser and ink-jet personalisation, envelope enclosing, print production and flow-wrapping.

Computermail - Stand 720

There isn't much Computermail doesn't know about direct mail systems. In fact, it prides itself on the quality of its delivery, installation, training, equipment enhancement and after-sales support. The company is also the exclusive UK and Ireland distributor for the Buhrs Group, which among many other products, offers film and paper wrapping solutions, envelope inserting machines and intelligent boxing solutions. Computermail's experienced staff will be on hand throughout the show to offer advice and discuss any of your system requirements.

Continuforms Holdings (CFH) - Stand 120

With all the paper we direct marketers use, it's important to spare a thought for the environment too. Continuforms Holdings is a keen believer in this, as it will be explaining at the IDMF. It will be showing visitors how to exploit the potential of every communication. It sees there being three critical stages to this. Stage one is to capitalise on critical communications and turn them into marketing opportunities. Stage two is to add extra mechanical features to documents to make them more effective. Stage three, or 'tree' as they cunningly call it, is to introduce recycling into the equation.

Denny Brothers - Stand 130

Most of us have memories like a sieve, so the challenge for marketers is to find a way to make consumers remember their marketing messages. The old adage 'use it or lose it' rings true here, and giving people information they can carry with them is one way of delivering a memorable message, but it has to be small enough to fit in a pocket or purse. Luckily, Denny Bros has come up with a solution in the shape of informaxx, a credit card-sized leaflet within laminated covers that will be on show on its stand. This can be used as a mini-brochure, map or guide, or even as a promotional tool to enclose vouchers or data-capture mechanisms.

Deutsche Post Global Mail (UK) - Stand 610

Size isn't everything, but it certainly helps in some situations - especially if you're in the business of delivering mail. UK-only delivery isn't enough and as the second largest mail company in the world, Deutsche Post is well placed to help direct marketers get their campaigns where they want them to be. The company offers international business mail capabilities to UK organisations that want to send direct mail, catalogues, periodicals and letters to cities across Europe, North America, Asia/Pacific, and Australia.

Inkfish Services - Stand 652

Mailing and fulfilment specialist Inkfish already distributes more than 60 million mailers per year, but on its stand this year, it will be unveiling details of its brand-new, soon-to-be-opened mailing facility at Coventry. Due to be operational by June, the new facility will increase Inkfish Services's capacity to 150 million-plus mailings, and will introduce additional services including polywrapping and C4 envelope enclosing. The Inkfish team will be on hand to talk about all the direct mail services the new site will provide, as well as the company's fulfilment services, including brochures, pick-and-pack and procurement work, which is carried out at its Burnley site.

MetroMail - Stand 104

How do you make sure inserts only go into certain segments of mailpacks? The answer will be on display on the MetroMail stand, which will be showcasing 'selective inserts' facilities on its polywrapping and enveloping, which enable only those inserts to be sent according to chosen segment characteristics. As MetroMail's Lee Maher explains: "The past 10 years have seen increased opportunity to segment and target customers, but many of us still receive inserts that are irrelevant to us from companies that are supposed to know us and have a relationship with us."

Prolog - Stand 408

Market support and communications company Prolog is demonstrating a number of its leading products, ranging from mail order, ecommerce and other distance selling, through to bulk storage, collation and distribution of literature. All these areas will be supported by key Prolog personnel, not forgetting those representing its other key areas, customer contact centres, telephone marketing and point-of-sale materials, which will also be on display.

Offshore Distribution and Fulfilment (ODF) - Stand 1016

Based in Jersey, Offshore Distribution and Fulfilment offers call centre and fulfilment facilities at VAT-free rates. This year, it is now able to offer the same service from America. Visitors to the stand will be able to hear about how new services coming online in the Channel Islands will also be mirrored in the US. New in 2004 in Jersey is Offshore's auto-ordering/rolling order facility for clients to use with customers who order on a regular basis. At the same time, this new facility is being launched in Montana, which also has the same tax-free status. And if this isn't impressive enough, Offshore will also be able to tell visitors how it has won back business from Indian call centres.

Granby Marketing Services - Stand 121

Response management firm Granby Marketing Services already has an impressive list of clients, including Scottish Power, Coca-Cola and Kraft Foods. At this year's show though, it will be hoping to add to this with the launch of SCOPe - stock control order processing in an e-environment. The system will offer its clients online reporting of stock movement or promotional items. As well as this, Granby will also be demonstrating its core response management services, including response handling, mailing and fulfilment, as well as warehousing, consumer service handling and bespoke reporting and analysis.

MOBILE MARKETING

MindMatics - Stand 313

Mobile marketing solutions provider MindMatics is no stranger to plaudits. Ranked as being among the top mobile marketing providers by Jupiter Research, the company has clients including Coca-Cola, Pizza Hut and L'Oreal, as well as has more than 12 million opt-in profiles for message delivery via SMS, MMS, WAP, email and IVR. With extensive campaign management experience (it has done more than 500 campaigns), the MindMatics team will be available to provide more in-depth information on how the company might be able to help your business.

mkodo - Stand 247

Interactive mobile messaging specialist mkodo is launching its latest product enhancement - version four of its Interactive Messaging Platform (IMP). The platform enables marketers to develop and manage their own mobile marketing campaigns straight from their desktops. To demonstrate the product, mkodo will be running a campaign on behalf of show organiser, Reed Exhibitions. Opted-in visitors will receive a reminder of the show, at-event messages and post-event surveys via their mobile phones.

POS & PROMOTIONS

ICE3 - Stand 14

Just one of the most recent projects undertaken by cardboard engineering company ICE3 was designing a promotional POS display unit to hold and promote copies of the 2004 Encyclopaedia Britannica Almanac. If you want to see how it turned out, you can see it for yourself at the stand. But while you're there, don't miss its other offerings on display. ICE3 also produces three-dimensional interactive print communications, as well as magazine inserts, direct mail, sales aids, point-of-purchase displays and other packaging solutions for promotional and direct marketers alike.

Smurfit Display - Stand 235

Point-of-sale exhibitors continue to be well represented with the presence of Smurfit Display, which not only does basic POS units, but handles everything from the creative design, production, pre-packaging, print management and distribution of point-of-sale materials. Visitors to the stand will be able to see Smurfit's new patented 'LAMA' product - a foldable and foldaway automatic display column that promises to put an end to assembly nightmares. See it for yourself and let them know if you agree.

Point of Sale Centre - Stand 230

Literature dispensers, poster holders, hangers, menu and message holders, bottle crowners, sign and ticket holders, shelf management systems, floor-standing dispensers, wobbler strips, suckers (no, we don't know either), magnets, prongs, and much, much more. These are just some of the products on display on the Point of Sale Centre stand, with expert guidance from its staff on how these tools can promote clients' products and services. Not to be missed - if only to find out what exactly suckers are. We don't think they're visitors!

LGP Gem - Stand 26

We all know that the IDMF is a glitzy show, but LGP Gem quite literally brings the sparkle to Earl's Court. As the name suggests, LGP Gem specialises in making jewelry and direct marketing shine together. On its stand, the company will be exhibiting the latest in fashion jewelry designs, with examples showing how the designs have been used successfully in direct mail campaigns, as well as in internet and other promotions. The stand will have a range on jewelry on display, including genuine rubies, sapphires, emeralds and diamonds. We're assured that there are no rogue JCB diggers anywhere in the vicinity.

PRINT & PRODUCTION

Target Direct Print - Stand 649

Despite being only two years old, Target Direct Print will be at the IDMF to showcase its flexible print management operations, a new brand of print management. The service concentrates on producing complex direct marketing campaigns particularly when time is of the essence. Target Direct Print will be able to explain how it remains independent from suppliers to help keep your costs low and service high - the dream of many a cost-conscious direct marketer!

Twofold - Stand 1100

SMEs and direct marketing aren't often seen as being entirely complimentary, but you don't need a mass of machinery to produce relatively high volumes of mailers expertly put together. So proves Twofold, which will be demonstrating its DM30 Desktop Mailer. Twofold supplies 95 per cent of the FTSE 100 companies with its services and products, and this desktop-sized folder inserter can handle runs of 3,000 a month and can be carried out in-house by any marketing department with the minimum of training. There will be a variety of equipment on display and staff to answer any queries or carry out product demonstrations.

Warnes Mail Marketing - Stand 814

From design, typesetting, litho-printing, database design, data processing, laser printing, paper enveloping, polythene wrapping, as well as call handling, Warnes Mail Marketing should be able to offer something for everyone. Experienced staff will man the stand and will, we're told, be explaining why 40 per cent of Warnes' new business comes directly from referrals by satisfied customers. Nice work if you can get it.

Pitney Bowes - Stand 340

From hardware to software, entry-level products to solutions for established mailers, Pitney Bowes offers practically every visitor at the show something to find out more about. Focusing on how businesses can maximise the efficiency and impact of mail and messaging campaigns through 'Intelligent Mail' solutions, the company is showcasing its SoHo track-and-trace technology, as well as its high volume inserting and sorting platforms. Also on show is Pitney Bowes Advanced Flexibility Series Inserter, to enable more personalised direct mail. Every product will have senior Pitney Bowes member of staff on call to explain all of the functions they offer.

Opex Corporation - Stand 848

Mailroom automation has never been more exciting. At IDMF 2004, Opex Corporation will be announcing its new AS3600I integrated extractor/scanner which can data capture at the point of extraction from the envelope. The company provides many unique mail opening, extraction, scanning and sorting machines, and with locations in Paris, Manchester and Erkelenz in Germany, visitors can find out how it can supply them a range of mail processing solutions.

PFE International - Stand 750

It's machines overload at this year's show. The award-winning Automailer 5 production machine and the ColourSeal one-piece mailer system will both be on display at the PFE International stand. Notwithstanding this, the new Maximailer will also be on show. This latter machine can handle anything from just a few hundred letters per day, up to large monthly volumes. The Maximailer can also be configured to almost any application, from a simple one-station machine to a nine-station one, running at speeds of up to 4,500 filled envelopes per hour. Seeing is believing though, so make sure you check it out in person.

Kern - Stand 680

Print specialist Kern returns to the IDMF with an enhanced range of products, including new direct entry and single-page high-speed feeders, disguised mail technology and the latest innovations in reading systems. Partner products include the Omega sortation system from NPI, which is MS120-compliant, pressure seal and banding technology and the latest shrink-wrap technology from Kern's most recent partner, Hugo Beck. Also being demonstrated is Kern's core K2500 and K3500 high-speed inserting systems. With 155 square metres of solution based-technology on show, visitors will be able to experience the full range of what the company has to offer in direct mail.

Greys Packaging - Stand 1021

Since appearing at last year's show, Greys has invested in a state-of-the-art colour flexographic printing press. This enables it to now offer clients even faster turnaround times - crucial for any busy direct marketer. As well as being able to discuss this with visitors, Greys will also be exhibiting a selection of printed mailing bags and films it offers in materials ranging from the metallic, holographic, opaque or clear.