CONSUMER - BOOGALOO
The list of buyers from the Boogaloo catalogue of specialist toys, games and hobbies is now available through HLB. More than half the buyers are females aged between 40 and 65 and have an average income of 拢30k-plus. Names have been sourced through inserts, off-the-page advertising, the Boogaloo website, and via cold mail. Their interests include current affairs, food and wine, theatre and skiing.
Base rental price: 拢125 per 1,000
Selections: Recency, geographic, transactional details, buyer source, method of payment.
CHRISTIAN RESPONDERS
Occam has launched a new list on behalf of Premier Christian Radio which details 9,849 people who have voluntarily made contact with Premier Christian Radio by phone or through Christian events.
The station is the only one of its kind in the UK and broadcasts in the London area, nationally on Sky digital, and globally via the internet.
Individuals are mainly females aged over 45 years and regularly attend church. They also support charities, including religious and developing world causes, and listen to classical music.
Base rental price: 拢125 per 1,000
Selections: Gender, recency, geographic.
CD-WOW
CD-WOW has appointed Electronic Direct Response to launch its postal file of 890,000 0 to 12-month UK buyers.
CD-WOW is a UK online music retail site (www.CD-WOW.com) that provides customers with chart albums, DVDs and video games, all at low prices.
The list is 65 per cent males and the majority are aged between 18 and 25. They tend to be affluent and style-conscious individuals, who are early adopters of new technology.
Base rental price: 拢120 per 1,000
Selections: Geography, gender.
LIFESTYLES DIRECT
Household goods supply company Lifestyles Direct is launching its list of 61,000 mail order buyers through Tri-Direct sales.
The company offers a variety of branded products and gadgets covering bedroom, kitchen, garden, pets, health, leisure and the office.
Names have been sourced through off-the-page advertising in national press, magazines, inserts and direct mail.
The file mainly consists of people aged 55-plus who are mostly homeowners, have good disposable incomes and who use credit cards. Buyers' interests include foreign travel, books, theatre/arts, gardening and charities.
The file is MPS cleaned and fully postcoded.
Base rental price: 拢100 per 1,000
Selections: Recency, multibuyers, order value, payment method, geographic.
E-MAIL - COTTON TRADERS
The Cotton Traders e-mail address file, which contains more than 142,000 e-mail addresses, has launched through Tri-Direct Sales.
Individuals are buyers of high-quality leisurewear, footwear and household textiles. Cotton Traders is also an exclusive supplier of kits to major rugby teams, including Leicester and the Barbarians.
Customers have been sourced from weekend and daily press, as well as a variety of lists. The list is female biased, and the women are mainly aged over 45 and are married professionals. They are also homeowners with older children and have a good level of disposable income. Their interests include wines, gardening and foreign travel.
Base rental price: 拢250 per 1,000
Selections: Title/prefix, geographic, order value, product type, payment method, multi-buyers.
REFRESHED LISTS
CONSUMER - NUTRIHEALTH
The Nutrihealth database of health product buyers, managed by Avongate, has been updated and now carries 99,896 names.
Nutrihealth International is a healthcare company that promotes the emphasis of good nutrition, and its customers are convinced of the benefits of holistic and drug-free products.
Individuals are mainly over 50 years and have spent an average 拢20 on orders. Items bought include an arthritis and/or prostate product, and a variety of health, nutritional and vitality products.
Base rental price: 拢110 per 1,000
Selections: Gender, product, recency, geographic area, multi-buyers, payment method.
JOJO MAMAN BEBE
Isis Direct is now offering 'buyers only' to rent from the JoJo Maman Bebe (JMB) database.
JMB sells products including maternity wear, nursery products, and baby and childrens' toys. It covers every stage of a child's development, from breast-feeding to pre-school.
The majority of the list are mothers or expectant mothers aged between 24 and 35 and take an interest in sewing, cinema and food and drink.
The average order value is 拢52 and names have been generated through advertising in titles such as Practical Parenting, Prima Baby and She magazine. Thirty-eight per cent of buyers order online via the JoJo Maman Bebe website.
Base rental price: 拢40 to 拢120 per 1,000
Selections: Geographic, gender
1ST CLASS CELEBRATIONS
The 1st Class Celebrations list has been updated and now carries a total of 83,655 buyers from the 1st Class Celebrations mail order catalogue of party merchandise.
Individuals have purchased a range of birthday, christening, wedding and anniversary products via phone, fax, e-mail, and the website.
The majority are females aged between 20 and 35, with an average order value of 拢25. A high number have PC and internet access and 35 per cent are multiple buyers.
Base rental price: 拢110 per 1,000.
Selections: Postcode, recency, multi-buyers, credit card, order value.
SHOP AMERICA MAIL ORDER DRTV BUYERS
The Shop America Mail order buyers file has been updated and is now available through ListLab.
The file holds information on 361,000 people, of which 143,000 are 0 to 12-month buyers, who have bought self-improvement, health and weight-loss products.
Shop America is a mail order channel, which sells these products 24-hours-a-day on TV. Buyers are from across the UK and have spent an average 拢100 each. Sixty per cent are females aged between 25 and 55. Their hobbies include European holidays, eating out and reading.
Base rental price: 拢120 per 1,000 (postal address) to 拢180 per 1,000 (e-mail address/address and telephone numbers)
Selections: Multi-buyers, recency, gender, geographic, product.
Best Direct Mail Order DRTV Buyers
Listlab's Best Direct Mail Order DRTV Buyers file has been updated and now offers details on 349,000 people who have bought products that improve health, wealth-being, and general way of life.
Buyers have been sourced from Sky Digital channel 644 and Best Direct's website. Products bought include a Tae Bo course, the indoor Rotisserie BBQ and the Rocket Chef food processor.
More than half the buyers are females who are spending between 拢25 and 拢150 and are typically aged 30-plus. Their interests include fashion/clothes, reading books, cookery and 1980s music.
Base rental price: 拢120 per 1,000
Selections: Multi-buyers, geographic, gender, recency, product.
PUZZLER
The Puzzler database, which is managed by Cheryl Nathan List Broking, has been updated and now carries more than 200,000 names of entrants into puzzle competitions.
The puzzle books are bought from newsagents and offer a range of prizes from televisions and holidays, to kitchen appliances and cash prizes.
Individuals are largely females who are mostly housewives and those that have reached retirement age. They are predominantly sized 16-plus and tend to suffer from arthritis and rheumatism. Their hobbies include knitting and reading.
Base rental price: 拢95 per 1,000
Selections: Sex, geographic, recency.
INFO & ELITE COLLECTION
Dudley Jenkins List management is relaunching two new databases from Wegner's Consumer Leads division.
The Info (formerly The Information Service) and Elite Collection lists carry details on individuals who have requested information or responded to offers from these two product and services catalogues.
New selections have also been added to the file. As well as names of 0 to 6-month responders, the file now offers gender, geography and recency.
Wealth has also been scored to create an Info Prosperity File, and this accounts for 15 per cent of the total file.
Base rental price: 拢90 per 1,000
Selections: Credit card ownership, mail order purchase, car ownership, home ownership, age bands, shareholdings, newspaper readership, children at home.
NEWLY MANAGED LISTS - BUSINESS
THOMSON DIRECTORIES
Business database Thomson Directories is now available from Wyvern Direct Response.
The list holds more than two million business records, of which 80 per cent are senior decision makers.
Base rental price: 拢105 per 1,000 (single use), 拢190 per 1,000 (12 month datalease).
Selections: Employee size, SIC code, business type, telephone number, fax number.
E-MAIL - FREEMONEY
Online direct marketing company PDV has taken over the management of the Freemoney consumer database of more than 100,000 opt-in consumers.
Freemoney is a UK online prize draw site (www.freemoney.fm), which has been collecting specific opt-ins to market research surveys, managed via its B2B research arm, vPanels.
Base rental price: 拢130 per 1,000
Selections: Age, gender, opt-in to e-mail or postal direct mail.
CLARIFICATION
The previous issue of Which List said the base rental price for the Core Fleet Database is 拢295 per 1,000, but failed to mention that standard EFD records are charged at 拢1.50 per record for outright purchase.
Send your Which List news and updates to christina.papas@haynet.com.