The game was created by UK gaming company CyberSports and is a virtual football world where players can join football matches in a massively multiplayer online gaming environment (MMOG). Player can also socialise in bars and visit virtual stores as their football character.
The integrated SEO and PPC campaign aims to increase the games visibility and drive new user registrations. Football Superstars will support its search activity with integrated online marketing activity that includes viral and display advertising.
Phil Booker, head of sales and marketing for Football Superstars, said: "This really is the bread and butter of our marketing campaign and will instantly enable us to target key audiences effectively."
Nigel Muir, managing director of DBD Media, said: "Football Superstars combines the power of the world's most popular game with the huge interest in online gaming and virtual worlds. It understands the importance of running a tight, integrated search strategy to drive customer acquisition."
Reebok was the first advertiser to sign up to appear in the free-to-download game. It is using in-game advertising to launch its Ambassador Programme.
Football Superstars
Football Superstars appoints DBD Media
LONDON - Online football game, Football Superstars, has appointed DBD Media to handle its paid and natural search account.
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