The package, covering all 72 clubs in the Coca-Cola Championship and Leagues One and Two, marks the first time that secondary kit advertising has been used in English football. The FA Council, the game's regulatory body, voted recently to allow it.
The sponsor's logo is expected to sit directly underneath the player's number on the back of the shirt, with an identical logo on the shorts.
The Football League is in talks with several potential sponsors about the deal. But it insists that there is only a short time in which a brand can take up the centralised deal before the rights are handed over to the clubs to sell on an individual basis.
The initiative is one of a number of new commercial opportunities unveiled by the Football League as it looks to add to the core £15m title sponsorship deal with Coca-Cola.
According to Richard Masters, commercial director at the Football League, the governing body is looking for about five national partners. It is hoped that sponsors will initially sign contracts of up to three years, beginning from the start of next season.
Packages on offer include exclusive brand category deals, stadium advertising tie-ups and official supplier agreements.
The Football League is targeting three core groups: children and families, existing fans and local business communities.
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