The channels, which debut on October 15 and 16, will be preceded by a Vizeum-planned outdoor campaign and TV spots on Channel 4, E4, Sky One, Living TV and ITV2. Five Life launches first and Five US the following night.
The off-air creative campaign for both channels was conceived and developed by Vallance Carruthers Coleman Priest, which has been Five's creative agency since May 2006. Smithereen was appointed to make the channel trailers for Five Life earlier in the month.
Five Life will screen Warner Bros' 'The Ellen DeGeneres Show', Australian drama series 'Love My Way', a weekly 'Home & Away' omnibus, and 'Supermodel Extra', a behind-the-scenes look at its hit show 'Make Me a Supermodel'.
Five US will feature a mix of documentaries, dramas, sport and comedy, with Twentieth Century Fox Television's legal drama 'Shark', conspiracy series 'Vanished', and 'Nightmares and Dreamscapes', an eight-part series based on Stephen King short stories starring William H Macy, among the highlights.
Five US said its initial TV slots would "challenge preconceptions" from viewers, with follow-up executions expected as the channel launch date approaches.
Jane Scott, Five's director of marketing, said: "These are both emotionally intelligent and visually arresting campaigns, capturing the essence of each channel."
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