Girl power
Women in the industry has been a hot topic today, with highlighting the "appalling treatment" of females in media and advertising. "Women are not being paid enough, we are not being promoted enough and mostly we are treated appallingly - it’s not good enough," she explained.
: "The industry as a whole tends to make the fatal mistake of either ignoring older people or lumping them in one group."
Loyalty and flings
In an Ad Week session looking at what brand love means in an increasingly promiscuous age, executive planning director at HeyHuman - balancing both "deep love" and transactional "quickies".
While research in the session highlighted how more people are admitting to having "flings" with other brands, the Post Office’s chief marketing officer Martin George, said: "Authentic human values in my experience differentiate good service brands from great service brands. Today's customers really understand the deal – there's a kind of contract – of the more I give the more I get in return."
In advertising we trust
This was a key word on day three, as numerous industry luminaries discussed the importance of trust within the sector, as well as to gain consumer confidence. Grey London chairman and chief creative officer .
, which was presented in a session by the organisation’s marketing team and FCB Inferno, .
Service over friendship
Microsoft's UK chief marketing officer was overridden by the fact that most customers want the best service at the cheapest price.
"In some scenarios, it’s not about the brand, it's just about getting the service as quickly as possible to people that want it," she explained.
The e-commerce boom
. But in order to boost clients' marketing ROI as a result, Wright said the industry must start with the customer and work backwards, as well as keeping it simple and embrace mobile.