The Financial Services Forum has appointed Andrew Porter, formerly chief executive of specialist ad agency Masius, as the new managing director starting in January.
Porter has more than 20 years experience in financial services marketing since co-founding DMB&B Financial in 1989. The agency re-branded to Masius in 2000.
The Financial Services Forum is an independent organization that helps its members improve their marketing effectiveness by sharing information, experience and expertise through informal networking and events. It requires member to be responsible for, or contribute to, their company's marketing strategy. Membership is by invitation only and excludes agencies, consultants and other vendors. It has 300 individual members, 44% of whom are marketing directors or heads of marketing.
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