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Snack brand Fibre One has launched a TV ad based on the creative concept of 'The Crave Club'.

The campaign by Impero for the UK and Australia features a humorous 20-second spot encouraging viewers to "have what you crave". It was directed by Fatal Farm and produced by Giles Skillicorn at Agile Films.

It is supported by a 30-second version for VOD, as well as 15- and 10-second edits for digital and social media executions.