Food & Drink

General Mills 'cocoon' by Saatchi & Saatchi New York

August 30, 2011

General Mills 'cocoon' by Saatchi & Saatchi New York
General Mills 'cocoon' by Saatchi & Saatchi New York

In this surreal spot, General Mills promotes its offer of a chance to win a year's supply of fruit snacks.

The commercial is directed by Jeff Low.

Credits

Chief creative officer
Con Williamson
Creative directors
Alex Lea
Justin Ebert
Copywriter
Craig Schlesinger
Art director
Steve Mendonca
Executive producer
John Doris
Production company
Biscuit Filmworks
Director
Jeff Low
Managing director
Shawn Lacy
Executive producer
Colleen O'Donnell
Producers
Dwight Phipps
Sasha Hirschfeld
Tatiana Vasquez
Director of photography
Chris Mably
Production designer
Francois Jordaan
Editor
Dave Anderson
Mackenzie Cutler
VFX
The Mill

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