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KP Snacks has returned to TV for the first time in three years with a £2.5m investment in a new brand platform and advertising campaign.

The campaign features two 30-second TV spots that focus on the bold flavours of the KP Nuts range. Introducing a cast of cartoon-like characters, animated by Blinkink Studio, the two ads, entitled "Office" and "Traffic jam", show how the brand’s snacking range can liven up everyday situations.

"Office" shows a board meeting shaken up by the taste of Spicy Chilli KP Nuts, while "Traffic jam" depicts a lengthy delay on the motorway made memorable by the brand's Salt & Vinegar flavour nuts.

The ads, which will run until December, were created by art director Laura Stevens and copywriter Claire Wombwell, and directed by Stevie Gee & Essy May through Blinkink, with media planning by Starcom.