Popchips "Start something good" by St Luke's

KP Snacks brand Popchips makes its first foray into TV advertising since its 2007 debut.

The ad shows how the friendly gesture of sharing a bag of Popchips is the catalyst for some amazing changes between a frosty boss and her team. It ends with the line: "Start something good". 

The work was created by Nathan Salf and Jake Bean, and directed by Molly Manners through Biscuit Filmworks. 

Credits

Advertiser
Brand
Marketing director
Feel good snacking controller
Marketing manager
Assistant brand manager
Creative agency
Executive creative director
Chief strategy officer
Managing director
Business lead
Senior strategist
Account director
Account manager
Agency producer
Prod company producer
Director
Production company
Media planning & buying