Fetch poaches Publicis' Lelait for key mobile role

Mobile specialist Fetch Media has appointed Publicis-owned Phonevalley's Guillaume Lelait to the role of group account director.

Fetch Media group account director Guillaume Lelait
Fetch Media group account director Guillaume Lelait

Guillaume has previously worked with clients including Nissan, Nestlé and Puma as well as serving as the mobile lead in London for the VivaKi network, which includes agencies Digitas and Razorfish.  

He will be responsible for key accounts at the full-service mobile agency, which counts Hotels.com, Paddypower, Sony Music, IPC, Dennis and Krispy Kreme among its clients.

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