As part of the deal, Cahoot will use Experian's financial services direct marketing product Canvasse Saver to identify prospects for its savings accounts.
Dave Mathews, Cahoot head of marketing, said: "The savings market is highly competitive and it is important for us to continually adapt and refine our prospect marketing activities to ensure we stay ahead of the competition.
"Canvasse Saver will provide us with real insight and help us to quickly determine how we approach our customer acquisition campaigns using direct mail."
According to Experian, Canvasse Saver will be used to remove prospects who would struggle to save, improve response rates by recommending the most suitable products based on behaviour and detect savings trigger points such as property downsizing.
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