TrueTouch, which has been developed by Experian's think tank Future Foundation, aims to enhance companies' customer contact strategies by putting consumers into six categories defining their attitude to marketing.
The categories are accepting, adamant, experiential, perfectionist, inquiring and intuitive.
Experian said the software, which divides the UK's 46m adults into 22 distinct types and groups, has been based on research that looks into how consumers make purchase decisions in different circumstances and how they relate to media campaigns.
The company said marketers and advertisers would be able to use TrueTouch to understand "fundamental issues" surrounding how consumers prefer to be contacted, which media channels they are most responsive to and where they are likely to go in search of information about new products.
Charlie Horner, head of consumer insight at Experian, said: "TrueTouch is based on unique research and is the only consumer classification that analyses the motivations and thought processes behind an individual's choice of channel and media.
"Without understanding the core motivations, the message and style of communication could counteract the medium and the advantage gained in the choice of channel may be lost."