The #BlooMonday activity is set to take place on what is said be the gloomiest day of the year – Monday 18 January – at One New Change in London.
Exact details of the activity remain under wraps, however members of the public are encouraged to head down to One New Change on the day.
Sibilla Foxton, senior account manager at House of Experience, said: "We look forward to demonstrating the rewards experiential and content marketing can provide to a brand such as Bloo, and feel Bloo Monday will provide a great springboard for future activity."
Sam Horner, brand manager at Jeyes Group, added: "We are delighted to be partnering with House of Experience to bring to life the Bloo brand and to be cheering up thousands of Londoners on Blue Monday.
"House of Experience presented a great campaign concept and we can’t wait for them to deliver an incredible Blue Monday stunt."
House of Experience's Oliver Burgoyne spoke to Event late last year about the . Last year also saw the company work with TransferWise to execute a number of stunts, in , and .
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .