The start-up, backed by Sir Richard Branson, has retained disruptive marketing specialist House of Experience.
Over the past eight months, London-based House of Experience has activated several stunts for TransferWise to expose the banking industry and highlight the hidden fees associated with transferring money abroad.
In February, the agency executed a stunt titled ‘bath4banks’, which saw demonstrators wearing bathrobes drive engine-powered bathtubs around Bank Underground station blowing millions over the financial district calling for a 'clean up' of the current banking system. The stunt generated thousands of social shares and more than one million online views.
Oliver Burgoyne, House of Experience's client services director, said: "We couldn’t be happier to be working alongside the TransferWise team on a permanent basis. They have a fearless attitude when it comes to their approach, and allow us to think outside the box in order to deliver an unforgettable message.
"House of Experience is currently enjoying great success in terms of new business and industry recognition, and we’re excited to further explore unforgettable experiential-led campaigns with TransferWise."
Daniel Sauva, head of creative and buzz at TransferWise, added: "We’re really passionate about harnessing the power of non-traditional marketing to bring our message to the masses in a powerful and entertaining way. House of Experience truly understands our mission and delivers it with effortless precision."
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