Event TV: Inside USA House

USA House in Kensington was only open to USA Olympic athletes and their families, but Event got a rare invitation inside the private house.

Agency Timebased took us inside the Royal College of Art which was transformed into a slick venue for athletes to relax with friends and family away from the bustle of the Olympic village.

The venue - one of the largest Olympic Houses - was split between three levels holding event spaces, offices, a display of Olympic torches, a merchandise shop, outdoor decks branded by Coca-Cola and Budweiser and a central hub with screens and an extensive food and drink offerings.

To see more great videos of Olympic and brand houses, visit .

To get a full review of the industry and its role in the Olympic Games make sure you subscribe to , which is available at the end of the year.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now