Highlights in the May issue of Event include:
Brand profile
Katie Resnick, vice-president of events at Fremantle Media, explains how she would like to transform The X Factor final this year and make it more experiential.
Brandwatch
Online takeaway-ordering brand Just Eat reveals how its event strategy aims to empower consumers to focus on eating rather than cooking.
Showcases
Event got digital at the HTC One (M8) launch at Olympia London; strutted down the catwalk at Vogue Festival; and got in the fast lane with Sir Chris Hoy at an experiential Nissan press conference at The O2.
Trendwatch
The road to Rio is fast approaching and ahead of the 20th Fifa World Cup taking place, Event spoke to agencies to discover what they will be doing to mark the occasion and bring Brazil to life in their brand activations.
Special report – how to pitch
Put away your PowerPoint presentations. Pitching in 2014 has got bags of personality, and is embracing the latest technological innovations. We find out from you the secrets behind the process, as well as the blunders to avoid.
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