Highlights in the July/August issue of Event include:
Behind the brand
Benefit Cosmetics’ UK & Ireland marketing director Hannah Webley-Smith reveals how experiential has helped the brand to build genuine customer relationships.
Brandwatch
Virgin is no stranger to events, but its cheeky younger brother, Virgin Media, is putting its all into experiential activations. Event asked Luke Southern, marketing and strategy director for the Glasgow 2014 Commonwealth Games, how the brand will make its stamp on the sporting occasion.
Sporting focus
The Event team has been busy scouring this year’s big sporting events to find out what brands are doing to amplify their key messages and target consumers. We take a look at UK and overseas activations from this year’s Fifa World Cup, as well as events happening on home soil for the Tour de France, Wimbledon and Commonwealth Games.
Meet the team
DRP Group’s managing director Dale Parmenter reveals expansion is on the cards for the agency during the next three years.
International
Event landed on Danish soil for the 59th edition of the Eurovision Song Contest. Ulrich Ammundsen, head of events at Wonderful Copenhagen and event manager for organiser Host City Copenhagen, highlights how Copenhagen targeted local residents and international visitors with 180 events in the lead up to the competition.
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