Highlights in the June issue of Event include:
Brand profile
Jennifer Anton, Anheuser-Busch InBev's marketing manager for its Budweiser and Becks brands, talks about unique identities and why the beer brands want fans everywhere to celebrate this year's World Cup.
Brandwatch
Adam Johnson, marketing director for Nokia UK & Ireland, shares how the brand is using destination music events to connect with the next generation of mobile phone buyers. 
Showcases
Event was in awe of Sir Elton John at Battersea Power Station's first annual party; took in the Italian culture at House of Peroni's third outing; and celebrated the 55th anniversary of Campo Viejo at the Streets of Spain festival.
Trendwatch
As events shift their focus towards millennials, we take a look at brand loyalty from the internet generation and reveal how agencies can capture their attention.
Special report – who owns the experiential space?
Agencies across all disciplines want a slice of the pie when it comes to experiential. Event explores why there is such a big appetite for it.
12 Days of Christmas
From unusual and themed spaces, to furniture, catering and festive packages, the Event team reveals some of the hottest Christmas trends and services on offer for this year's yuletide season.
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