Highlights in the February/March issue of Event include:
Brand profile
Nikki Rooke, head of communications, events and sponsorship at Volvo Cars UK, talks to Event about how the brand will be moving forward using experiential.
Brandwatch
We look at Mastercard and how the brand’s money-can’t-buy experiences through its Priceless marketing campaign have evolved over the past 12 months.
Showcases
The Event team attended the first Being A Man festival at London’s Southbank Centre; got spooked out at Future Cinema’s latest film experience; and rubbed shoulders with the stars of the small screen at the National Television Awards.
Women in Events
In our latest instalment of the campaign, Event looks at how to be a top leader and what some of the industry’s most successful event professionals have done to rise to the top.
Health special report
We take a look inside agency Brandfuel and how chief executive David Ball is championing physical fitness within the company. Event also spoke to Caroline Jones of experiential agency Miss Jones & Co, who is a qualified teacher of meditation.
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