The data comes from a survey conducted at a marketing strategy talk at the 2011 Event Production Show.
The seminar, attended by 150 guests, was led by Jack Morton vice-president sales and marketing EMEA Kevin Jackson, who discussed why live events are critical to the marketing strategies of big brands.
In addition, 58% said that attracting sponsorship would be a key objective, with event companies keen to target synergistic brands.
"Information is demand-driven; it’s a great time for brands," said Jackson. "90% of people judge the brand by their experience; we can drive word of mouth by creating experience."
The survey also found that 84% of those asked had plans for the 2012 Olympics, while just 12% cited the upcoming royal wedding as being high up on their agenda.
Guests used electronic interactive voting system Turning Point, provided by Steljes Rental, to vote on each question.
The Event Production Show is currently taking place at Olympia, finishing today (3 Feb).
To leave a comment and let us know your thoughts.
The seminar, attended by 150 guests, was led by Jack Morton vice-president sales and marketing EMEA Kevin Jackson, who discussed why live events are critical to the marketing strategies of big brands.
In addition, 58% said that attracting sponsorship would be a key objective, with event companies keen to target synergistic brands.
"Information is demand-driven; it’s a great time for brands," said Jackson. "90% of people judge the brand by their experience; we can drive word of mouth by creating experience."
The survey also found that 84% of those asked had plans for the 2012 Olympics, while just 12% cited the upcoming royal wedding as being high up on their agenda.
Guests used electronic interactive voting system Turning Point, provided by Steljes Rental, to vote on each question.
The Event Production Show is currently taking place at Olympia, finishing today (3 Feb).
To leave a comment and let us know your thoughts.