Big Fish Events managing director Rob Guterman will chair a panel called Big Brands and Music, and will be joined by head of the Olympic Torch Relay, Coca-Cola Great Britain James Williams, Virgin Media senior sponsorship manager Jonathan Lee, and Ibiza Rocks promoter and brand consultant Shane Murray.
Guterman has formed marketing alliances including Volvic and V Festival, Strong Bow and the Isle of Wight Festival, and Malibu and Take That.
Jack Morton vice president sales and marketing EMEA Kevin Jackson will reveal how the changing lifestyle of consumers holds the key to the future of marketing. Jackson will question to what degree social media and events can work together and the synergy between live events and marketing.
"This year’s show has an unmistakable marketing slant due to the inseparable link between live events and the ability to connect with consumers," said Event Production Show organiser Sarah Brownlee.
"With the number of high-profile global events arriving in the UK over the coming decade marketeers will be keen to realise this potential, and our seminar programme will tell them how."
The Event Production Show takes place from 2 – 3 February at London Olympia.
To leave a comment and let us know your thoughts.
Guterman has formed marketing alliances including Volvic and V Festival, Strong Bow and the Isle of Wight Festival, and Malibu and Take That.
Jack Morton vice president sales and marketing EMEA Kevin Jackson will reveal how the changing lifestyle of consumers holds the key to the future of marketing. Jackson will question to what degree social media and events can work together and the synergy between live events and marketing.
"This year’s show has an unmistakable marketing slant due to the inseparable link between live events and the ability to connect with consumers," said Event Production Show organiser Sarah Brownlee.
"With the number of high-profile global events arriving in the UK over the coming decade marketeers will be keen to realise this potential, and our seminar programme will tell them how."
The Event Production Show takes place from 2 – 3 February at London Olympia.
To leave a comment and let us know your thoughts.