Circle Agency took cues from music festival sites to create the PlayStation Festival of Play at gaming exhibition EGX.
in a variety of creative sets to appeal to different audiences and genres of gamers.
Immersive experiences were split by genre and age restriction, each dressed relevant to the game.
An exclusive VIP lounge for PS Plus members saw them treated to upgraded playing pods and free treats.
As well as sampling, the stand allowed fans to engage, create and share with
other members of the gaming community.
At its heart was a four-sided video wall and elevated stage where MCs hosted an entertainment programme, including competitions, live demonstrations and masterclasses.
A total of 51,416 one-to-one demos were carried out during the show, with 39% of visitors saying they would purchase a PS4 after playing.
Highly commended: Momentum Worldwide: Microsoft Future Decoded
Finalists:
Fuse Sport + Entertainment: Starbucks at London Coffee Festival
George P Johnson: GSMA – Innovation City
2LK Design: Mobile World Congress
More:
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .