Using social media - supplier perspective
Toby Lewis, managing director, Live Group
"We do use social media, but a lot of our clients don't like us to advertise the work we do through them. Also, I'm pretty sure we'll never get a client because of a tweet - word of mouth is what gets us business. I guess social media isn't a natural environment for promoting B2B business."
Using social media as - venue perspective
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Sophie Austin, sales manager, EDF London Eye and London Eye Barracuda
"We use social media a lot. We tweet daily and post updates on LinkedIn twice a week. We always make sure our social media content is relevant though, and don't use it as a hard sell. We consider it more as something that keeps us ticking over in people's minds."
On the pitching process
Katy Haile, communications manager, Timebased Events 
"We have a very strict criteria which helps to streamline the pitching process. We start by analysing the pitch and asking why it was given, what it is is asking, who else will be pitching and most importantly, can we offer our expertise in an effective way. It's all about being honest about what we can realistically offer the client and being brave enough to say no sometimes."
On what clients want from technology
Ryan Curtis, DRP Group 
"Some people are still technophobes and want more information about what can be done with technology at an event. In general though, people want more interaction - it's that third generation demand where guests want info right in front of them. We need to deliver on the concept that everyone expects more.
"Technology can make events so much more interactive for everyone. For instance, not everyone's happy to put their hand up and ask a question at an event, but they would be happy to ask it anonymously through an app."
Ross Easterbrook, head of sales, Live Group
"We supply app technology to try and eradicate death by Powerpoint and make events more engaging. We're seeing a mix in demand from event organisers, however even the more traditional organisers are looking to add a digital element.
"Some people are still confused with events technology though. Organisers will say "I want iPads on the tables at an event", but have no idea what they want to do with them through an app."
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