reveals her forecast for the next 12 months.
Adams’ outlook for 2015
"Social media is now an integral part of modern life, and with that brands need to be clever and truly unique. To do this, event agencies must constantly raise their game; they must rise above the
noise and chatter and enable brands to achieve authentic engagement with their audiences.
This year will see brands pushing the boundaries of what’s been seen before to create awe-inspiring experiential events. At the opposite end of the spectrum, brands are developing intimate,
small-scale moments – rather than big-spend, global promotions – which foster stronger local connections with consumers in specific target markets.
Brands want to host events at the coolest venues, to stay at the hippest hotels and to find the most unique and unusual spaces for their activations.
In London we are seeing this more and more, and at London & Partners we make sure we are fully immersed in the latest options that the city offers so we can give our clients the insight they need. Getting access is critical, particularly in London, and for experiential events our role is to unlock the hidden gems and help clients pull off what some might think is impossible."
Check out 2015 forecasts from Event 100 Club's top ten, including , , , and .
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .