reveals his forecast for the next 12 months.
Casher’s outlook for 2015
"We have seen the rise of augmented and virtual reality, and with more products and availability, these immersive digital experiences will be much more present at brand experiences. I also believe that the way clients brief agencies will change. We are already seeing a shift towards content marketing strategies, and agencies and clients will have to recalibrate to deliver integrated solutions. Experiential will play a much bigger role as our experiences become the starting point for content and conversations.
Cake hit January running, with events for EE at Bafta, Blu e-cigarettes and a new sportswear brand, as well as continuing our influencer work for Xbox."
Check out 2015 forecasts from Event 100 Club's top ten, including , , , and .
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