An online campaign will depict images of Eurostar's destinations with travel prices. Banners and skyscraper ad formats will be used across a range of travel and other sites including Streetmap and MSN. Users can click through to buy tickets on .
The online campaign developed by digital agency Proximity London runs at the same time as an above-the-line campaign through TBWA\London. The advertising launches this week and will run throughout the summer. Manning Gottlieb OMD handled media for the online campaign, which includes search advertising on Google.
Catherine Sharp, advertising and media manager of Eurostar, said: "We wanted to demonstrate how Eurostar takes you to the heart of its destinations. As well as arriving in the centre of town, we also have a unique knowledge of and passion for our destinations. Online allows us to communicate these points in an engaging way to potential customers."
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