Eurosport lands 120m viewers for Olympics coverage

LONDON - Eurosport has announced that its TV coverage of the Vancouver 2010 Olympic Winter Games drew 120 million viewers, while its online audience reached 23 million.

Women's downhill Olympic gold medalist Lindsey Vonn
Women's downhill Olympic gold medalist Lindsey Vonn

The broadcaster said that 120 million viewers watched the Games on Eurosport and Eurosport HD for an average of more than 11 hours each.

More than 50 million of these were women, making the female audience share 41% compared to Eurosport's typical 33%. In addition women watched the coverage for four minutes longer than men, according to the broadcaster.

Eurosport's online audience for the Games was double the audience for the Beijing Games, with 23 million visitors.

The five most-watched Olympic events on Eurosport were ski-jumping, biathlon, cross-country skiing, alpine skiing and Nordic combined skiing.

Eurosport also recorded almost 1 million users accessing its mobile network to watch the Games over the two weeks with almost 250,000 users accessing the services each day, including Eurosport’s iPhone and Android apps.

Last week, the broadcaster launched an app for British Eurosport and British Eurosport 2 TV channels on the iPhone.

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