Global:Contact will promote EuroDirect's Cameo classification and Microvision marketing intelligence systems within the thriving Australian marketplace.
Martin Bradbury, international client services director at EuroDirect, said: "Our international portfolio of consumer targeting products will deliver customer acquisition and retention opportunities previously unseen in this marketplace."
Cameo Australia is being offered to the B2C businesses market to profile and target the Australian consumer market. It divides the Australian market into 29 neighbourhood types and eight main groups, including "group 1: affluent single neighbourhoods" and "group 7: poorer rural communities".
The Microvision marketing intelligence system combines Cameo Australia with market mapping, drivetime analysis, customer profiling and targeting for the purposes of direct marketing, catchment analysis and retail location planning.
Lauren Rielly, CEO of Global:Contact Solutions, said: "The international corporate community will benefit greatly from the link between Global:Contact Solutions and EuroDirect through the provision of a superior suite of country-specific targeting and analysis systems that will help push innovations in direct marketing throughout the region."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the