Over the last two years, Inside Track has launched a range of courses run by industry specialists to educate private property investors on how they can enter the property market while minimising risk and maximising capital returns.
Inside Track runs 21 free workshops across the UK each week with more than 50,000 people having attended to date and it has hired EuroDirect to develop a recruitment model that can be accessed around the clock by their marketing team to segment and extract prospects for future workshop and seminar mailings.
John Pickles, sales and marketing director at Inside Track, said: "Inside Track's workshops and seminars have proved very successful to date, but EuroDirect's customer recruitment solution will help us to improve further on our customer acquisition potential."
EuroDirect has taken Inside Track's existing customer data and profiled it against the wide array of individual, household and postcode level variables in the data exchange to identify the key characteristics of a typical seminar attendee.
A bespoke model has been built, scoring individuals across the UK according to their propensity to match the profile of current attendees. Additional fields such as the frequency of mailings received, response activity and seminars attended have also been built into the prospect database. These will be updated on a monthly basis and allow Inside Track to analyse responses and plan future campaigns.
The recruitment model has been uploaded into EuroDirect's online data interrogation and campaign planning tool Intelligence Creation, which will enable Inside Track to create mailing lists from the model instantaneously, 24 hours a day, 365 days a year.
EuroDirect managing director John Dobson said: "Inside Track's commitment to direct mail emphasises how powerful this channel can be when building awareness, generating interest and indeed encouraging a response. By combining our software tools and extensive prospect data assets with our vast targeting expertise, Inside Track should continue to reap the rewards for some time to come."
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