EuroDirect said Microvision 2006 will supply direct marketers with a number of enhanced functions, including a facility allowing users to compare customer profiles and identify new products that might appeal to them.
The updated software, which is in its 15th year of development, also features a Profile to Catchment Comparison facility, which enables direct marketers to identify the best stores to promote their products by comparing customer research profiles.
Microvision 2006 also contains the UK's latest postal and mapping data, and this year's versions of EuroDirect's Cameo classifications.
John Dobson, managing director at EuroDirect, added: "Each year the product has been enhanced based on feedback received from our most valued customers, ensuring that Microvision evolves in line with market demand."
Last month the company announced that it had launched Cameo Scotland, a standalone classification system for the segmentation, profiling and targeting of Scottish consumers.
EuroDirect also markets a UK house price and council tax band prediction tool, included in an updated version of its property evaluation tool, Cameo Property+.
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